Modify feedback mechanism to provide real-time, personalized feedback about electricity consumption. Conservation psychology research shows that feedback about energy usage from week to week decreases overall energy consumption (Keller, 1991). More recent research demonstrates the effect that more specific methods of providing feedback environmental behavior change. Feedback, whether individual or in comparison to other, increases environmentally friendly behavior (Harries et al., 2013). Further, states that provide immediate (rather than delayed) feedback had the greatest reduction in energy consumption (McCalley et al., 2002). Additionally, high-resolution feedback is significantly more effective at reducing energy usage than low-resolution feedback (Petersen et al., 2007). Finally, providing real-time, individual feedback through eco-monitors, which provide real-time electricity usage for specific rooms, is efficient in producing electricity reducing behavior change (Black et al., 2010). In light of this research, the current method of intermittent, building scale feedback should be reconsidered. Instead, a technique of immediate, individualized, and real-time feedback should be employed to minimize energy consumption and maximize participation in the Kill-A-Watt competition.