Continue Providing Incentives

Continue to provide incentives for participation in the energy saving competition and ongoing energy saving behaviors.  Research has shown that, in general, the introduction of incentive results in increased environmentally positive behavior (Petersen et al., 2007; Keller, 1991).  More specifically, small to medium incentive results in sustained behavior change, while large incentive results in behavior change halting after incentive is removed (Katzev, 1986).  For this reason, the moderate incentive of a victor’s party and “bragging rights,” already provided by Kill-A-Watt for winning the competition, should serve as conductors of prolonged reduction of electricity usage, even after the competition is over.

The carrot-and-stick model is a common way of thinking about incentive.

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