Continue Opportunities for Commitment

Continue providing opportunity for commitment to electricity saving behavior.  Research conducted by Katzev provides that any more of commitment provides increased probability of behavior change.  More specifically, written commitment is more effective than verbal commitment (Katzev, 1986).  Additional research suggests that a “commitment gap” exists, and that disparities amongst different communities’ energy consumption are not due to differences in environmental knowledge but rather differences in commitment.  Communities that encourage commitment to environmentally friendly behavior show marked increase in such behaviors (Emanuel et al., 2011).  Therefore, the Kill-A-Watt program should continue to encourage commitment, or a pledge, to engaging in environmental behaviors.  Efforts should be focused on written, rather than verbal, commitments.

Image of a man signing a contract, a typical form of commitment

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